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From OASG: In 1857, at age 11, Jack Daniel was an apprentice distiller to Dan Call, a farmer and lay Lutheran preacher. After a woman evangelist visited his church, Call gave up his whiskey production, but Jack, then 14, took over the still on Louse Creek with the help of "Button" Waggoner's father and began making wagon trips In a high wheeled wagon with two red mules to Huntsvllle, Alabama, to sell the whiskey, Ben Green's book describes many adventures during the Civil War. After the war. Jack was able to acquire the Cave Spring property near Lynchburg, and before 1866 had filed for registration as Jack Daniel Distillery. In the late 1880s, Jack was developing the process that made his sour mash whiskey unique. At about that time he hired his nephew Lem Motlow, who, with his brothers, became essential to the later development of the firm, and in many ways to the progressive development of Moore County itself.
No one is sure of the origin of the No. 7 brand name, but one story is that seven barrels of whiskey became misplaced. When they were found, the clerk marked "No. 7" on invoices for the whiskey that went out from these barrels, and people began to write back for more of that No. 7 whiskey. No.5, which once was The Belle of Lincoln, got its name when Lem Motlow decided it was disrespectful of womanhood to "to see that woman on the bottle"; so "for no reason at all- except that it [was] younger whiskey than No. 7" they named it No. 5. Jack Daniel, a bachelor, died of a gangrenous injury in 1911, leaving the firm to Lem Motlow.
Before 1910 when Tennessee went dry, Motlow had a chain of saloons in several towns of Alabama and a wholesale liquor house in Chattanooga. Tennessee's early prohibition closed the Lynchburg distillery, so he opened a plant in St. Louis and reopened the Motlow family distillery in Birmingham, AL. After Repeal, with difficulty, Motlow was able to reopen and rebuild the Lynchburg plant, which operates to this day in a dry county. After a life that made an indelible mark on the county and indeed the state of Tennessee, he died in 1947 at the age of 77. In 1956 Jack Daniel Distillery was sold to Brown-Forman of Louisville.
The company used the brand names:
"Belle of Lincoln", "Jack Daniel's", "Jack Daniel's Belle of Lincoln", "Lincoln Co.", "No. 7", "Old No. 7", "Red Lincoln County", "Topaz", "Uncle Jack", and "White Lincoln County." | | Business name timeline:
The Jack Daniel Distilling Co.
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