Directory display ad in 1894 reads: "Wholesaler Dealers in Fine Wines & Liquors, The Celebrated Bouquet, Old Anchor and Gibson Pure Rye Whiskies a speciality. Satisfaction guaranteed".
A letterhead dated Sept. 29, 1898, is printed with the company name as J M Schwoyer & Co., with officials J M Schwoyer and A R Hahn, but crudely ammended with an inkpen to read "Smith & Schwoyer", with Hahn crossed out and the name H S Smith entered. They claimed "Old Bouquet and Allentown Club Rye Whiskies a Speciality".
Note that Old Bouquet and Old Anchor were Humphrey & Martin brands (Philadelphia). Gibson was also based in Philadelphia.
The company used the brand names: "Allentown Club", "Belle of Lehigh", "Belle of Lehigh", "Old Anchor", "Old Bouquet", and "Turf Club." | | Business name timeline: Jas M Schwoyer & Co. (1894-1897), Smith & Schwoyer (1898-1899), Jas M Schwoyer & Co. (1901-1919)
Address timeline: 129 S 7 th (1894-1897), 104 N 7 th (1898-1919) | | Business category timeline (abbreviations decoded below): V
Years that company appeared in directories
Years directories were consulted
Allentown directory notes
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Appearance in
directories: 1894, 1895, 1896, 1897, 1898, 1899, 1902, 1903, 1904, 1905, 1906, 1907, 1909, 1910, 1911, 1912, 1913, 1914, 1916, 1917, 1918, 1919
Directories
consulted: 1860, 1875-1876, 1881-1882, 1883-1884, 1885, 1886, 1887, 1888, 1889, 1890, 1891, 1892, 1893, 1894, 1895, 1896, 1897, 1898, 1899, 1901, 1902, 1903, 1904, 1905, 1906, 1907, 1909, 1910, 1911, 1912, 1913, 1914, 1916, 1917, 1918, 1919
Allentown directory
notes: V= Wine & Liquor (Wholesale), V-R = Wine & Liquor (Retail), W = Whiskey (Wholesale), L = Liquors (Wholesale) D = Distiller, DA = distiller's agent
No "Wines & Liquors, Wholesale" listing in 1864-65, 1869-70, 1873-74, 1875-76, 1877-78, 1879-80, 1900, 1908, 1915. Nothing under "Distillers" or "Whiskies". Several different Lehigh County directories cover this period, all on microfilm in the Allentown City Library. Collated 9.24.2004.
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